The internet has brought many new industries into the fold and has helped some businesses who knew how to utilise it, to excel past those that didn’t.
One such company which has used the power of the internet to become the huge company it is now is Vistaprint.
Vistaprint started as a small company based in the Paris in 1995 by the then president and CEO Robert Keane. The company originally only printed business cards but then started to offer a wider range of business related marketing material.
The company has seen it’s growth accelerate due to its internet marketing an expansion. This growth has been driven by a smart marketing strategy and utilising Vistaprint coupon to attract customers to the service.
The advantage that the company has in terms of production is that it has a range of propriety technologies that are able to make short run customised prints financially viable. This means that it is able to appeal to smaller businesses who can’t afford and don’t need large quantities of marketing material.